Web Design Auckland / Case Study 5.

Ararimu Lodge - Women's Retreat

AMG developed branding for Ararimu Lodge, a retreat for women recovering from alcoholism. Branding included logo design, web design, business cards, stationery, embossed leather folders and brochures. The logo represents the name 'Ararimu' - pathway and rimu, the tree. Client wanted the branding to convey a sense of being uplifted with the Rimu tree being the dominent feature. AMG created several design concepts from tree illustrations to stylised tree symbols. A symbolic tree with outstretched arms for limbs won the day.

The contemporary website, optimised for mobile devices, features AMG's photography throughout. An interactive gallery is used to showcase the lodge surroundings, fine cuisine and accommodation. Unique interactive animation and 'call-to-action' buttons are utilised. Social media pages were set up and Google Analytics embedded on all web pages. AMG Design carried out a 3 month Google Adwords campaign to kick start Ararimu's online visibility.


Client

Ararimu Lodge, Drury Auckland

Date

2015

Category

Branding Webdesign Photography SEM

Launch Site