Web Design Auckland / Case Study 5.

Ararimu Lodge - Women's Retreat

AMGWEB developed branding for Ararimu Lodge, a retreat for women recovering from alcoholism. Branding included logo design, web design, business cards, stationery, embossed leather folders and brochures. The logo represents the name 'Ararimu' - pathway and rimu, the tree. Client wanted the branding to convey a sense of being uplifted with the Rimu tree being the dominent feature. We created several design concepts from tree illustrations to stylised tree symbols. A symbolic tree with outstretched arms for limbs won the day.

The minimal custom web design, optimised for mobile devices, features our in-house Auckland photographer for all photography throughout the site. An interactive gallery is used to showcase the lodge surroundings, fine cuisine and accommodation. Unique interactive animation and 'call-to-action' buttons are utilised. Social media pages were set up and Google Analytics embedded on all web pages. AMG Design carried out a 3 month Google Adwords campaign to kick start Ararimu's online visibility.


Client

Ararimu Lodge, Drury Auckland

Date

2015

Category

Branding Webdesign Photography SEM

Launch Site