questions to ask before hiring: a web design company

author: Nick Djurovic, 7th July 2024


Questions to Ask a Web Design Company

what to ask before hiring a web design company

Hiring a web design company can be a significant decision for your business. The right website can attract customers, improve user experience, and drive sales. However, the wrong choice can lead to wasted time, money, and effort. To ensure you select the best partner for your project, it’s essential to ask the right questions.

1. What is your experience in my industry?

A company that has designed websites for businesses similar to yours will have a better understanding of your needs and challenges. Ask to see examples of their previous work in your industry and inquire about the outcomes of those projects. This will give you an idea of their capability to meet your specific requirements.

2. Can you provide case studies or client references?

A reputable web design company should be able to provide case studies or client references. These references can offer insights into the company’s working process, reliability, and ability to meet deadlines. Contact past clients to verify their experience, focusing on communication, project management, and satisfaction with the final product.

3. What is your design process?

The company’s design process includes how it gathers requirements, its approach to user experience (UX) and user interface (UI) design, and how it handles revisions and feedback. A clear and transparent process indicates a professional approach and can help you anticipate how your project will be managed.

4. How do you handle content creation and seo?

Content and SEO are vital components of any successful website. When hiring a web design company, ask them how they handle content creation and optimization. Do they have in-house writers and SEO experts, or will you need to provide your own content? Ensure they understand SEO best practices and can integrate them into the design process to improve your website’s visibility on search engines.

5. What technologies do you use?

The technology stack used by the web design company can significantly impact the functionality and performance of your website. Check about the platforms and tools they use, such as content management systems (CMS), programming languages, and frameworks. Ensure they are proficient in the technologies that align with your needs, and inquire about their ability to integrate third-party tools and services.

6. Can you explain the pricing structure?

Web design projects can vary widely in cost, so it’s important to understand the company’s pricing structure. Request a detailed breakdown of costs, including design, development, testing, and ongoing maintenance. Be wary of companies that provide vague estimates or avoid discussing costs upfront. Understanding the pricing structure will help you budget more effectively and avoid unexpected expenses.

7. What is your project timeline?

Timelines are crucial for planning and managing your web design project. Query the company about their estimated timeline for completing the project, including key milestones and deliverables. Understand their availability and how they manage project timelines. Delays can be costly, so ensure they have a track record of meeting deadlines.

8. Do you offer post-launch support & maintenance?

A website requires ongoing support and maintenance to remain secure and up-to-date. Check if the web design company offers post-launch support and what it includes. This can range from fixing bugs and issues to regular updates and improvements. Ensure you understand the terms of their support services, including costs and response times.

9. How do you ensure website security?

Website security is a critical concern for any business. Inquire about the company’s approach to security, including measures to protect against data breaches, hacking, and other threats. Inquire about their experience with secure coding practices, data encryption, and compliance with relevant regulations.

10. Can you provide a responsive web design?

With the increasing use of mobile devices, a responsive design is essential. A responsive website adjusts its layout and functionality based on the device used, providing a seamless user experience across desktops, tablets, and smartphones. Hiring a web design company web design company should ensure your website will be fully responsive.

11. How do you measure success?

Understanding how the web design company measures success is important for evaluating the effectiveness of your website. Ask about the metrics they track, such as traffic, conversion rates, and user engagement. Ensure they provide regular reports and analysis to help you understand the performance of your website and identify areas for improvement.

12. What are your terms for website revisions?

During the design process, you may want to make changes or revisions to the initial designs. Check with the company about their terms for revisions, including how many rounds of revisions are included in the contract and any additional costs for extra revisions. Clear terms for revisions can help prevent misunderstandings and ensure you are satisfied with the final design.

13. Can you integrate e-commerce features?

If you plan to sell products or services online, it’s important to ask about e-commerce capabilities. The web design company should be able to integrate e-commerce features such as product listings, shopping carts, payment gateways, and order management systems. Ensure they have experience with e-commerce platforms and can provide a secure and user-friendly shopping experience.

14. Will I own the website and its content?

Ownership of the website and its content is a crucial consideration. The web design company should provide their policies regarding ownership and intellectual property. Ensure that once the project is complete, you will have full ownership of the website and any associated content, including design files, code, and graphics.

15. How do you stay up to date with industry trends?

The web design industry is constantly evolving, with new trends and technologies emerging regularly. Ask the company how they stay current with industry trends and ensure they implement best practices. This can include ongoing education, attending conferences, and participating in professional organizations.


Hiring a web design company is a significant investment that can greatly impact your business’s online presence. By asking these important questions, you can make an informed decision and choose a company that aligns with your needs and expectations. A thorough vetting process will help you select a reliable partner capable of delivering a high-quality website that meets your goals.

author's bio

Nick Djurovic is the Co-Founder of MoversDev, ConvertMore, and DigitalDot. With a strong passion for SEO, digital marketing, and web development, Nick has dedicated his career to enhancing the digital presence and performance of businesses. Under his leadership, Digital Dot has become a well-known digital marketing agency known for its innovative strategies and impactful results. Nick’s expertise in leveraging digital tools and techniques has helped numerous clients achieve significant growth and success.

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