things to keep in mind
while designing tourism websites

Penelope Dower Hunt, 4 December 2023


Things to know when designing tourism websites.

things to keep in mind for designing a tourism website

If you have an online business in the tourism industry, then it is important that you create a website which will help promote your business. Having an attractive and user-friendly website can help you get more customers, but designing one isn't easy.

You need to make sure that your site is usable for everyone, not just for desktop users but also mobile users as well. In order to create an effective tourism website, here are some tips that can help:

easy navigation:

Navigation is the most important aspect of a website. It helps users to navigate through the content and products with ease, which in turn increases user engagement and conversion rates.

A good navigation layout should be easy to follow and understand, with clear labels and visuals that guide people through the site's pages in a logical order.

It’s highly important that you receive help from an seo expert, e.g. for me, I would go for a brooklyn seo company (my area of residence), to assist me in designing the website!

the user's journey:

One of the primary purposes of micro-interactions is to enhance user engagement. When users interact with a website or app, they want immediate feedback to confirm that their actions are registered. Micro-interactions provide this feedback, making the user feel more connected to the interface. For example, a subtle animation when clicking a button can give users a sense of accomplishment and assurance that they've taken the right action.

guiding user behavior:

You should also consider the user's journey. A user's journey is the steps a person takes to accomplish their goal, and it has three parts:

● The process of how they got to your site. This includes all of the sources that led them there (advertisements, search engines, etc.) as well as what made your site stand out from the rest.

● The experience on your site itself--how easy it is for them to find what they're looking for, whether or not they feel like they have enough information about what they're going to buy when they leave your site and so forth.

● Finally, once they've made their purchase or inquiry (if applicable), did everything go smoothly? Did someone respond quickly with an answer?

the website visuals:

Featuring images of your destination is a great way to boost engagement and encourage users to stay on your site. You can use photos with captions, or videos that showcase the sights, sounds and culture of your destination.

For example, if you're promoting the green planet Dubai (which we highly recommend), you might want to include images of people enjoying their tour, taking pictures of the animals and what not with some text describing what makes this place special.

create a high-contrast color scheme:

When creating a website, you need to keep in mind that the color of your site should be high in contrast and have good color usage. This will create an impact on your website visitors. If you are using too many colors, then it will become difficult for users to read content on your website. So, try using only 3-4 colors which have high visibility on all devices, such as desktop computers, laptops and mobiles etc.

Things to know about tourism web design

allow mobile users easy website access:

As more and more users are accessing the internet on their phones, you need to make sure that your website is also accessible on mobile devices. This means that you should ensure that there are no images or video content that will not load quickly and smoothly on a mobile device. That’s why it is said that digital marketing is useful but difficult too!

tourism websites should have multiple pages:

A good tourism website should have multiple pages with different sections where users can find information related to the different destinations that they are interested in visiting.

It's a good idea to include an overview section that tells users what the site is about, who it's for (visitors vs locals), and how it works.

This can be done by using text and images that explain this information clearly, without being too technical or overwhelming them with too much information at once.

be relevant to the user's needs and interest:

● Provide a clear and useful navigation that allows users to easily find what they are looking for, whether it be information about a place or service, or even how to book a trip.

● Keep things simple by offering an easy-to-use interface with no extra clutter on your site that distracts from the main purpose of your site: helping people find what they want in an efficient manner!

engage with your visitors:

● Engage with your visitors. You can do this by asking them questions, offering polls or surveys, and getting feedback on the site. This will help you understand what they like and don't like about it. It also allows you to build relationships with people who visit your site regularly and may become loyal customers in the future.

● Don't forget the basics! Make sure that all of the navigation tools are working properly so that visitors can easily find what they need on your site without having to search for it manually (e.g. search bar).

how to use design elements on a tourism website

● You should use the right colors for your website.

● The fonts and sizes of text should be easily readable by all visitors to your website. You can use different colors for different sections, but make sure it doesn't distract from the main content on the page or confuse viewers with too much information at once!

● Think about how people will navigate through your site - are there any dead ends? Are there any confusing steps in between pages? Make sure everything flows smoothly from one place to another so that visitors don't get stuck somewhere along their journey through your tourism site!

A well-designed tourism website can help attract more visitors and boost revenue:

A well-designed tourism website can help attract more visitors and boost revenue. It is important to keep in mind that a good design is not just about looks, but also functionality. A user-friendly website will make it easy for your users to find what they are looking for on the site, while an aesthetically pleasing one will catch their attention in the first place.

provide social media links:

Keep in mind that social media is an important part of your website, and should be included on the page. You should provide links to Facebook and Twitter, as well as a button for sharing content on other sites like Google+ or Pinterest.

have an attractive, yet functional website:

While designing a tourism website, it is important to keep in mind that the website should be attractive and functional at the same time. You can achieve this by using simple design elements like background images, text formatting and color scheme.

The choice of colors is one of the most important decisions when designing a website because it will determine whether your site looks professional or amateurish. Always remember that people visit your site for information about travel destinations so choose colors that reflect this purpose.

Tourism web design AI chat support

on-site chat support option:

If your website is a travel agency, then you should have an on-site chat support option. This helps in resolving the queries of visitors instantly and improves their satisfaction level.

In addition to this, it also helps you build a personal connection with your customers which can help you gain more trust from them over time. You can use tools like LivePerson or Olark for creating this feature on your site.

choose a personalized website domain name:

Your own domain name is a great way to personalize your website. You can choose a domain name that reflects the type of business you run, or one that's easier for users to remember than "". You can also register multiple domains if you want more options for later on in case you decide to change directions with your site's design or content.

search engine friendly URLs

Make sure your URLs are search engine friendly. This means that they should be short, simple, and easy to read by humans.

● Use hyphens (-) instead of underscores (_).

● Don't use special characters like: / & @ # $ % ^ * ( ) { } , ; : " ' ` ~ \ | ? ! ... etc., unless absolutely necessary!


We hope that this article has helped you understand the importance of designing a tourism website and we wish you luck with your project.

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