incorporating social media in your digital marketing strategy


25 September 2022, by Pen Dower Hunt

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7 benefits of incorporating social media in your digital marketing strategy

The increased involvement of technology and the internet has made digital marketing a crucial part of marketing. The internet allows brands and businesses to reach a wider audience and connect with people. 

The role of social media in digital marketing has been increasing ever since the idea came to fruition. With social media being so widespread worldwide, it is only natural that businesses start using it to build their brand and market themselves, but what are the benefits of this? 

We will look at seven benefits associated with incorporating social media into your digital marketing strategy.


1.  it's extremely cost-effective

One of the biggest benefits of using social media for marketing is its low cost. Creating a social media account on most websites is free; even if there are costs associated with it, they are very low. 

Managing a social media account of a large business might require some workforce and investment, but for most companies, social media marketing is much cheaper than traditional marketing.

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2. helps you relate to your customers

Social media is a great way for people to connect with each other, and the same is true for businesses and people. Social media allows businesses to tell their story and relate with their followers. This is especially true for smaller businesses, as it is straightforward to tell people who you are on social media.

Your story and journey can be a great way to make people see your hard work and appreciate your business more.


3.  helps to build brand awareness

Posting and interacting with potential customers on social media helps you build your brand. As a business it is essential to have an identity, and what your business stands for and should be known for. 

The ability to interact with so many people effortlessly through social media is great in helping you boost your business.


4.  helps communication with your customers

As a business, you always want to leave your customers satisfied with any experience they have with you. Customer satisfaction is critical, whether it is a product or a service they purchased.

One of the many benefits of social media is that customers can reach you more easily. You can respond to comments by people on your social media by just replying to them. Social media also allows customers to directly communicate with you where you can directly address any query they might have.

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5.  it's the best way to provide latest updates

Social media has become the most popular way for businesses to communicate the latest developments with their customers. The way social media is designed makes it very easy to share any latest news or information that people following you might want to know.

For example, if you run out of stock for a product at one of your outlets, sharing this on your social media account will help you and your customer. People spend a lot of time on social media nowadays and are most likely to get their updates there.


6.  helps you know your customer likes/dislikes

Other than the direct feedback you might get from your customers, it can be challenging to know exactly what type of marketing is most effective for your audience. Luckily, there are tools on social media that allow you to see user interaction with your posts, showing you which posts are most popular and get the most attention from people.

Knowing what posts people like versus what they don't like can help you manage your future posts more and make your digital marketing more efficient.

How social media helps your website traffic


7. helps in increasing website traffic

Social media can be an excellent place for you to share anything you would like your customers to see. Many businesses use social media to share links to their websites and products. 

Social media has become increasingly popular for people looking to buy stuff online, and many people go there for what they want to buy. Sharing links for your websites or products can generate a lot more clicks. 

Besides that, social media allows you to reach a vast audience, enabling you to show your products and business to more people. There's a good chance that some of these people will visit your website if they find what they see interesting.


help in social media marketing

With so many businesses digitally marketing themselves on social media, it can be challenging to stand out and differentiate yourself from the competition. There are plenty of services available online that help with precisely that. GOYOU branding is an excellent example of a company offering services that can help you digitally market yourself and build an amazing social media presence.

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